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Watch the new video for PERSONAL SHOPPER

27th November 2020

“The song PERSONAL SHOPPER sits somewhere between being a love-letter to shopping (which I love to do!) and the uneasiness I feel about the more insidious side of modern consumerism. Lucretia’s blackly comic video captures that dilemma perfectly.” – Steven Wilson

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“The track is a social criticism of consumerism and how we fill our lives with unnecessary goods to feel important, special or loved. But the truth is, the feeling of unhappiness won’t go away with the next pair of sick trainers. Those feelings will only go away when we look within, and if we don’t… well, then we’re going to end up with a lot of stuff around us, but still pretty empty. Luckily the track being 6 minutes gave me the opportunity to develop an interesting narrative. I wanted to create a fictional world in which people buy goods and the transaction would not only be money but also a part of their body, alluding to the concept of the more you look for answers outside, the more you disappear on the inside.” Lucretia Taormina, Director